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Mar 29, 2018

Why don't life insurance companies do a better job of marketing the many benefits of using their cash value life insurance policies?  They talk a lot about death benefit, not so much about anything else. Example of the industry frames one of the “benefits”: What the industry says, “You can leave the legacy of a […]

The post IPB 103: Why Does the Life Insurance Industry Suck at Marketing? appeared first on The Insurance Pro Blog.